For the launch of Strand’s latest brand, Aya, I developed a suite of assets to boost brand awareness and introduce a younger demographic to Strand’s customer base. I created vibrant, contemporary designs that resonate with teenagers and early 20s year old audiences, while maintaining cohesion within Strand’s portfolio. The project included producing playful, versatile marketing materials across all digital channels and in-store touchpoints, capturing Aya’s youthful energy and style to successfully engage and grow Strand’s audience.