At Strand, I led creative direction for a studio photoshoot unveiling a new collection of bag charms for Aya, Laura Jones, and Nere. Inspired by Jane Birkin’s personalized luxury and the refined yet playful aesthetics of Loewe, Prada, and Miu Miu, I aimed to capture timeless elegance and individuality. The visuals engaged both loyal and younger audiences while honoring each brand’s identity, elevating the bag charms from simple accessories to standout fashion statements across generations.