For Evity’s evolving brand identity, I was tasked with designing a distinctive brand mark to enhance the label’s competitiveness in today’s fashion market. Reflecting Evity’s core values of timelessness, quality, and authenticity, I incorporated round, feminine motifs to resonate with the primary customer base and highlight natural, high-quality materials. The mark was designed to complement the existing logo, using versatile squared or rounded shapes as a single connected icon, ensuring clarity even at small sizes (around 1cm) for items like wallets. This project blended strategy and design to strengthen Evity’s market presence.