Strand’s Rest to Rise Mother’s Day 2025 campaign emphasized lifestyle over product, reflecting the growing 'well’th' culture focused on personal wellbeing, safety, and fulfillment. The design highlighted how Strand’s bags and suitcases seamlessly fit into customers’ lives, promoting meaningful experiences rather than superficial “stuff.” By aligning visuals with this lifestyle narrative, I helped create an emotionally resonant campaign that positioned products as essential companions on the journey to balance and self-care. Additionally, I designed a printed gift guide for Mother’s Day to complement the campaign.