Kidstuff is a renowned Australian toy retailer, established in 1969, with over 60 stores nationwide and a strong online presence. As the sole graphic designer, I led the end-to-end creative process across a broad range of print and digital projects. My work encompassed designing all marketing and promotional materials, product development, and packaging for Kidstuff’s nine in-house brands. I also played a key role in shaping and refining visual identity elements to uphold and enhance the brand’s reputation.