Freeplay Kids Bubbles is a sub-brand of Kidstuff exclusive brand, Freeplay Kids. I developed the logo and packaging for the brand which included a range of bubble toys and accessories. The products are sold across all Kidstuff stores and online platforms. My goal was to modernize the existing parent brand identity and inject fresh energy into the bubble toy market. Through a bright color palette, a friendly, rounded typeface, and dynamic gradient motifs, I created a playful and inviting design system that captures attention and appeals to both kids and parents alike. This project allowed me to apply a strategic yet creative approach to branding within the toy category, ensuring strong shelf presence and brand cohesion.