Wonderstuff Spy is a sub-brand of Kidstuff exclusive brand, Wonderstuff. I was tasked with designing the logo and packaging for the launch range of spy gadgets and toys, distributed across all Kidstuff stores and online channels. Collaborating closely with the product development team, I incorporated technology-inspired motifs, industrial elements, and bold typography to engage the pre-teen male audience. The design captures the intrigue and excitement of espionage through atmospheric color choices and industrial textures, including a steel effect integrated into the logo, reinforcing the brand’s adventurous identity. This project highlights my ability to craft targeted, immersive branding that resonates with specific demographics within a commercial market.