For Kidstuff’s busiest retail season, I led the design of custom Christmas 2023 brand touchpoints, delivering a cohesive and engaging seasonal experience. This project involved designing bespoke Christmas wrapping paper, Christmas crackers, seasonal store window decals, the Christmas catalogue cover, Advent Calendar packaging and contents, along with all campaign content across multiple marketing channels. Working within established brand guidelines, I developed a dynamic suite of festive materials that enhanced the overall brand experience and reinforced Kidstuff’s position as a premium toy retailer. This project allowed me to craft visually appealing designs that resonated strongly with customers during a key shopping period.