The Puckle Street wayfinding re-brand focused on redesigning the navigational system for the inner-city Melbourne suburb. The project aimed to create a consistent and user-friendly experience for new residents from the growing apartment developments and long-term locals. The refreshed brand identity fostered a stronger sense of community while highlighting the area’s key features and rich history. The project also integrated council-funded events in partnership with the Moonee Valley Racing Club—a landmark venue of historical significance to the suburb and Melbourne at large. This comprehensive re-brand was completed as part of my university studies, emphasizing inclusive design and local heritage.